What do ABBA (yes, the famous Swedish music band in an investor role) and Pelle Petterson have in common with polyester boats from the Swedish town Varberg? They are all part of the more than sixty-year-old history of the Swedish boat brand Cremo. Stylish sloops and tenders with a solid build.
1958
Bernt Sallén, engineer at a bicycle factory from Monark in Varberg, went to the World-exposition in Milan and returned home with an idea. Start with the production and engineering of polyester boats. The Monark family embraced this great idea and started making a plan. With templates and centimetres of thick laminate layers, the first boat of Crescent-Monark is built.
Bernt Sallén then contacted the classification society Lloyds in London. This corporation developed a safety classification for polyester boats. The new boat from Crescent-Monark is being tested by filling the boat with bags full of sand and dropping it from a height of two metres. The boat passed the test flawlessly and got Lloyd’s approval right away. Safety is the norm for the Crescent-Monark boats.
The design process can then be initiated and Monarks engineer Harry Becker starts collaborating with designer Pelle Petterson. The newer boats are getting a beautiful shape and lines.
1972
Crescent-Monark starts producing the boats in Poland. ABBA becomes an investor for a period of time. A new era begins.
1986
The boat department of Crescent-Monark is sold to a former director, Hans Magnusson, and the company CREMO is founded.
1993
The financial crisis is a difficult period for the Swedish owners, but the loyal employers Leif Johansson, Karl-Anders Andersson and Bo Nilsson guided the company successfully through this turbulent time.
2003
The first sloop with an outboard engine – practical and invisible consealed – in a so-called motor-bun is a fact. Cremo collaborated with Yamaha and developed and designed a new sloop, Crescent Allure 21.
2019
Cremo welcomes two new owners, and the journey continues from where it all started: the Swedish town Varberg.
2021
The brandname Crescent will be phased out in the near future. From mid-2021 the boats will be marketed as CREMO. The same boats – with a new name!
CREMO – sloops and tenders with allure!
